Volume 3, Number 14 Monday, July 10, 2006
Chester County feature
Unveiling Our 2006-2007 Fiscal Year Marketing Plan

It's that time of year again for the Visitors Bureau to unveil its marketing plan for the 2006 - 2007 fiscal year. Also, this year, we are excited about showing off it's new look! Our new design Agency, 20/10 Design, did a wonderful job designing our new Annual Report/ Marketing Plan.

The event will be held Tuesday, July 18 at QVC Studio Park (the Studio Tour entrance), and it's free to attend. A complimentary continental breakfast will be served from 8:30 - 9:00AM, and speakers include Dawn Dowling, Visitors Bureau Chair, Greg Edevane, Vice President, Sales and Marketing, Andy Wood, Director of Advertising, Greater Philadelphia Tourism Marketing Corporation and a Philadelphia 2016 representative. Philadelphia 2016 is the organization that bid on hosting the 2016 Olympics in Philadelphia. Also, Steve Pijanowski, President of the Pearl Exhibit Group will be on hand with several samples of trade show booths.

Please RSVP with Jan Reeps, Director of Membership and Visitors Center Director at jan@cccvb.org or 610-719-1730.


Bureau chat

With the beginning of our new fiscal year, the Visitors Bureau has made some staff changes. Greg Edevane will take on the new title, Vice President, Sales and Marketing; Mike Doyle is now the Visitors Bureau's Office Manager; and, Nina Kelly has been promoted to Director of Special Projects and will join the Visitors Bureau as a full time employee. Nina, Mike and Greg's hard work and dedication make them valuable employees to the Visitors Bureau. Keep up the good work!

Mike Doyle

Office Manager

Greg Edevane

Vice President, Sales and Marketing

 

Nina Kelly

Director of Special Projects

Jim Weaver, a travel writer for the Tyler Texas Daily News, as well as a few other publications, and the travel editor for the New York Trend, spent the last week in June in the Brandywine Valley on a familiarization tour (FAM Tour) with Matt DiFilippo, Director of Communications. The Visitors Bureau would like to thank Cheryl Grono of the Pennsbury Inn for her hospitality (and Matt enjoyed the breakfast, too!), the Kennett Steak and Mushroom Restaurant for a wonderful lunch, Winterthur, the Chaddsford Winery and the Mushroom Cap retail shop in Kennett Square. For information on travel writers or to make your business available for future FAM Tours, contact Matt DiFilippo, Director of Communications at matt@cccvb.org or 610-719-1730. The Visitors Bureau would also like to thank Michael Basciani of Basciani Foods for allowing tours of the Basciani Mushroom Farm. For more information on public mushroom farm tours, attend the Kennett Square Mushroom Festival in September or contact the Mushroom Cap retail shop in Kennett Square at 610-444-8484.

Our summer mixer was a hit, thanks to the planning and generosity of the Inn at Chester Springs. Tom Basol, General Manager, Kim Turnbaugh, Director of Sales and the rest of the hotel staff did a wonderful job coordinating the event with Jan Reeps, Director of Membership/ Visitors Center Director for the Visitors Bureau. Outside and in the temperature-controlled tent next to the outdoor pool was the perfect spot for our luau event, our first "informal" mixer. Guests were invited to dress down, and all showed up in their summer best. The food and beverage service was superb, and the live band was a hit, too. For more information on the hotel or to plan your upcoming event there, visit their Web site: www.innatchestersprings.com.

Our Summer "luau" mixer at the

Inn at Chester Springs

Krapf Bus Company is hiring an administrative assistant and a charter sales representative. For more information on these positions, contact Gary Krapf at gdkrapf@krapfbus.com or Karen Ferry at kferry@krapfbus.com.
Member in the spotlight

Longwood Gardens Officially Turns 100

 

In 1906 Pierre du Pont purchased an arboretum on the verge of destruction, which has become the attraction, today, this area and visitors from around the world embrace for its beauty, charm, history and culture. Longwood Gardens will be celebrating its amazing 100 years with the birthday party of the century full of once-in-a-lifetime events.

The three day celebration, July 20, 21 and 22, will include a giant birthday cake, spectacular fireworks finale, a world premiere symphony perfomance set to dancing fountains, unforgettable concert by grammy award-winning artists Shawn Colvin and Marc Cohn, strolling performers, fountain shows and children's activities such as the "get bzzzy" craft area.

There will also be behind-the-scenes tours, demonstrations and a chance to meet Longwood's gardeners who cultivate the magic. Food and family BBQs will be available, too.

Please visit the Centennial Salute E-Card, and make sure you turn up your volume!

You will need Adobe Flash Player to view the E-Card.  Click here to download Adobe Flash Player for free.

Happy Birthday Longwood!

Longwood Gardens

P.O. Box 1000

U.S. Route 1

Kennett Square, PA  19348

Phone: 610-388-1000

Web site: www.longwoodgardens.org

The Month that was
New & renewing members
June 2006 - Visitors Center
Phone Calls 442
Walk-Ins 996
Visitor Kits Sent 2,861
Website Unique Visits 13,462**
Brandywine Sampler Packages Sold 261
TravelHero Hotel Reservations Made 21*
May 2006 - Hotel Performance
Hotel Average Daily Rate (May) $110.41**
Hotel Occupancy (May) 79.3%
 
**Record All Time High, Any Month, Any Year
*Record All Time High for Month
New Members
Columbus Inn Restaurant

Earth, Wind, Fire and Ice Shop

Retail

TriCounty Area Chamber of Commerce

Service

Wally's Weiner World

Restaurant
   
Renewing Members
Brandywine River Hotel Lodging
Chester County Concert Band Event
Chester County Day Event
Cottage at Fox Quarry Lodging
Courtyard by Marriott - Devon Lodging
Discover Brandywine Valley Not-for-profit
Embassy Suites Philadelphia Lodging
Folly Hill Vineyards Winery and Lodging
Halladay Florist Retail
Historic Sugartown Attraction
Nemours Attraction
Sheraton Great Valley Lodging
Taggart Printing Service
Terrace at Longwood Restaurant
Unionville Communtiy Fair Event
United Sports Training Center Attraction
ValleyDel Publications Service
Windsor at Windermere Apartments
   
Total Members: 335

Total Members

Last Year:

334

5 Events in the next 30 days

 

Friday nights until Labor Day - "Summer Nights Under the Stars" outdoor concert series at the Chaddsford Winery. www.chaddsford.com for more information.

July 14 - 15 - BlobFest! The Colonial Theatre. Visit www.thecolonialtheatre.com for more information or call 610-917-1228.

July 22 - Brandywine Picnic Park fireworks. Call 610-793-3198 for details and reservations.

August 6 -  The Best of the Brandywine Bridal Show, 12:00PM - 3:00PM, FREE. Hilton Garden Inn Kennett Square, www.kennettsquare.stayhgi.com. RSVP with Jane or Jean at jane_cropper@hilton.com or jean_chambers@hilton.com.

Until August 27 - A gallery show of Animals and Nature through all media at the Gallery at Cedar Hollow. 610-640-ARTS for more information.


For more information on Chester County, please visit our web site
www.brandywinevalley.com
Click Here for Staff, Directors & Contact Information

Copyrights 2003-2006 Chester County Conference & Visitors Bureau, All rights reserved.